Is your website a valuable performance tool for your business?..

There are a few key things to consider. But the headline is, that if your business has a product or service that people are buying from you and having a good experience with your company, then YES you can grow your business online through a solid, creative and well planned online programme of marketing. The key to growing your business online is really simple. More traffic to your site, better quality traffic to your site and consistent conversion improvement. 

This has to be your number one focus. The world has been changing slowly to a digital first approach to business. Now, after the events of 2020, being Digital First is vital for ANY size of business. If you cannot sell or generate leads from your website, then you are way behind the curve. We have all the insight and knowledge to help you drive visitors to your website both organically by transforming your website SEO (Search Engine Optimisation, which is basically your website’s visibility when people search online for what you sell) and from paid ads online. These two approaches, when working together, are the most powerful way to grow your business from an online perspective. 

Great question and one you absolutely should be asking. Right now, your website should be one of the best performing sales or lead generation channels you own as a business. No matter what you sell.

We will do a few Wizardry pieces of insight, up front, and tell you whether there is scope to generate more leads or sales from your website. Once we get a full view of what the traffic is like and what the conversion rates are we can give you the full Wizard’s opinion. In most cases your website could perform better, for your business, than it is today. 

Google Search, whether people like it or not, is the go-to place when people search for anything. Google currently have a ‘market share of search volumes’ well over 70%, and with over 3.5 billion Google searches per day, you get to understand what a powerful platform it is. Getting a deeper understanding of how each of your website pages performs from an organic perspective, when anyone searches for what you sell, is critical for business success. 

The power of search ads can transform businesses too. It’s a healthy mix of art and science though and using the depth of the Google platform and other online tools can really deliver superb results. The right ad, displayed at the right time, to the right person, at the right price are all the key metrics to a successful and profitable Google Search (and Shopping) campaign. Sounds simple? It’s easy for Wizards. 

Google Ads (display) is another very powerful way to reach people online. In ad safe environments, a well designed, well written and well targeted ad can achieve great ‘Branding’ and ‘Call-To-Action’ (CTA) impacts and impressions. Remember the Wizards Mix though…A bit of art and a bit of science is the key to success.  The right and most powerful message for your brand, business or offer…Delivered to the right audience, in the right environment, at the right time…magic!

Social media ads only work well if the campaigns have been set up correctly from a targeting perspective. It’s like any form of marketing, if the right audience see the right ad, at the right time and they see it enough times, then you should see success. Whether it’s brand building, Lead Generation, Website visits or to grow a community online, Social Media is just a platform, on which to reach an audience. What you say to that audience and HOW you say it…well, it’s that mix of Art (Creativity) and Science (Data and Targeting) again…

Someone told one of the Wizards once that there are as many restaurants to choose from as there are Digital Marketing Agencies. Might be right that. But, you know what?, you can probably trust many of the decent agencies that are around, in the same way you can have a good meal at a lot of different restaurants. You have to go with what you fancy…Our menu (which is different to some) is always rammed with Wizard’s Specials and is designed to always be delivering our ‘guests’ with a massive plate of lovely leads, satisfying sales and gorgeous growth.

Well, we do. For sure. Absolutely. We are Wizards and the outcome of our spells and potions are what we live for. We’ve been around a while too (what is the average age of a Wizard? Pretty old right?).  We are wise, Wizard-ing types and our principles are rooted in the age-old marketing traditions but applied through the young-bucks, the digital whizz-kids. We guide them, as the ‘Wise Ones’, and the mix is incredible. The results speak for themselves.